Cardboard Airplanes

For the summer collection of this menswear brand, we were invited to contribute to the design of the showroom. The inspiration for the collection came from air and paper airplanes – a theme we translated into several life-sized cardboard airplanes.

Each airplane features a different print, based on the designs from the collection. Lightweight, fully custom-made, and suspended in space, they together create a playful yet harmonious overall effect. With a relatively simple intervention, the showroom gained a calm and clear atmosphere that reinforces the story behind the collection.

A great example of how cardboard can enhance the experience of a space without the need for major renovations.